Agents
The team that runs the operation — 25 roles across two sealed divisions, the command layer, and the cross-division cells. Status here is display state from the roster; the real work shows up in Activity.
Scheduled loops
Team-run loops — shown for visibility. These run on the team's schedule, not from this OS.
Radar sweep — Mon / Wed / Fri, ~9:08am CT
Radar Scout sweeps Etsy, YouTube and social into the shared knowledge base. Two sources or hard numbers, or it isn't recorded; quiet weeks get one honest line.
Monday cull
Listings at 21+ days with 150+ visits and 0 sales get killed — automatic and unemotional. Holiday personalized items are exempt until Dec 10, while gift buyers are still shopping.
Winner scaling
Any listing hitting 5+ sales in a week triggers the full scale protocol the same week — variations, bundles, and traffic pushed behind the proven winner.
Monthly profit review
The Analysts in both divisions produce the first readout of the month: actual vs target per shop, cull/scale calls, and the numbers behind them.
Command 2 agents
Conductor
Loop owner · Command
Owns the whole loop end-to-end across both sealed divisions; the only escalation path to the supervisor.
Playbooks
- divisions/etsy-digital/SUPERVISION.md
- divisions/pod/SUPERVISION.md
No runs logged yet
OS Ops
Systems & sync · Command
Keeps the OS honest: seed sync from the operation files, decisions/commands delivery to the team, health of the record.
Playbooks
- etsy-os/README.md
No runs logged yet
Etsy Digital 10 agents
Division Lead
Division lead — Digital · Etsy Digital
Runs the autonomous loop for Shops 1–3, holds every checkpoint (CP1 concepts → CP2 drafts → CP3 publish), posts the supervisor readout.
Playbooks
- divisions/etsy-digital/CHARTER.md
- divisions/etsy-digital/SUPERVISION.md
No runs logged yet
Niche Researcher
Demand research · Etsy Digital
Watches keyword and trend demand; feeds the catalog with proven-demand niches only — demand evidence per queue item.
Playbooks
- divisions/etsy-digital/winner-intel/
- knowledge/MARKET-RADAR.md
No runs logged yet
Product Builder
Product construction · Etsy Digital
Builds the actual sellable files — planner PDFs, formula-driven sheets, dashboards — to a professional, never-template-boring bar.
Playbooks
- divisions/etsy-digital/PATTERN-LIBRARY.md
- divisions/etsy-digital/wave1/
No runs logged yet
Creative Cell
Original design · Etsy Digital
Turns beat-it briefs into the better original — covers, interiors, mockups, listing images; bilingual where it's the edge.
Playbooks
- divisions/etsy-digital/PATTERN-LIBRARY.md
No runs logged yet
Winner-Intel Cell
Beat-it briefs · Etsy Digital
Hunts winning listings and ads in the division's niches; outputs one beat-it brief per winner — pattern and psychology, never artwork or copy.
Playbooks
- divisions/etsy-digital/winner-intel/
- knowledge/WINNERS.md
No runs logged yet
Listing SEO & Copywriter
Listing copy & SEO · Etsy Digital
Buyer-keyword-front-loaded titles, all 13 tags, descriptions, pricing per the ladder. No trademarked terms, ever. Spanish proofread gate before staging.
Playbooks
- knowledge/PATTERNS.md
- divisions/etsy-digital/CHARTER.md
No runs logged yet
QA & Compliance Officer
The gate — Digital · Etsy Digital
Enforces Etsy Creativity Standards, the Oct 2026 AI policy + disclosure, the trademark blocklist, the real-photo rule and the $7 digital floor. One strike risk = listing blocked.
Playbooks
- divisions/etsy-digital/CHARTER.md
- knowledge/KILLS.md
No runs logged yet
Publisher / Ops
Staging & CS first response · Etsy Digital
Stages QA-passed listings and mockups at Checkpoint 3 — stages only, never publishes. First responder for digital CS.
Playbooks
- divisions/etsy-digital/SUPERVISION.md
- divisions/etsy-digital/CS-PLAYBOOK.md
No runs logged yet
Pinterest Traffic Specialist
Pinterest engine · Etsy Digital
The free traffic engine: 3–10 pins per published listing, keyword-first descriptions, Share & Save links. Faceless, run as a search engine.
Playbooks
- winner-intel/PINTEREST-IDEAS-2026-10.md
No runs logged yet
Analyst
Numbers & learning loop · Etsy Digital
Plain-English numbers: actual-vs-target per shop, cull/scale calls, the Monday learning meeting, winners and kills written to the knowledge base.
Playbooks
- divisions/etsy-digital/EXPERIENCE-LOG.md
- SALES-TARGETS.md
No runs logged yet
POD 10 agents
Division Lead
Division lead — POD · POD
Owns the POD loop and the fixed-format readout (≤150 words, net dollars only). Enforces the gates and the NEVER list; word needed only for publish, spend, accounts.
Playbooks
- divisions/pod/CHARTER.md
- divisions/pod/SUPERVISION.md
- HOLIDAY-CALENDAR.md
No runs logged yet
Trend Hunter
Concept slate · POD
Leads the Winner-Intel Cell. Weekly trend hunt → 5–10 design concepts, each with a revenue hypothesis: who buys, why now, price, profit.
Playbooks
- divisions/pod/CREATIVE-INTEL.md
- knowledge/MARKET-RADAR.md
No runs logged yet
Winner-Intel Cell
Beat-it briefs — POD · POD
Hunts winning POD listings and ads (Etsy, Pinterest, TikTok, Instagram, Reddit, Ad Library); briefs due Monday 9am, coded and archived.
Playbooks
- divisions/pod/CREATIVE-INTEL.md
- knowledge/WINNERS.md
No runs logged yet
Design Director
Creative lead · POD
Leads the Creative Cell. Original, professional designs — never template-boring, every design the division's own. Signs the originality gate.
Playbooks
- divisions/pod/CREATIVE-INTEL.md
- branding/shop4/BRAND.md
No runs logged yet
Creative Cell
Original design — POD · POD
Turns briefs into high-end original designs beating the source on 1–2 axes. Every concept passes the 6-point originality gate; failures are deleted, not shelved.
Playbooks
- divisions/pod/CREATIVE-INTEL.md
No runs logged yet
Twist
Content creative specialist · POD
Owns everything a buyer reads and sees first: titles (≤140 chars, keyword first), 8-section descriptions, all 13 tags, pin hooks, and the AI image prompts for every design. Method: find the winner, add exactly one twist.
Playbooks
- divisions/pod/agents/twist-creative-specialist.md
- divisions/pod/sweater-line/
No runs logged yet
Listing SEO & Copywriter
Listing copy — POD · POD
Buyer-keyword-first titles, gift-angle copy, pricing per margin floors. No trademarked terms. (For the sweater line, executed by Twist.)
Playbooks
- POD-BLUEPRINT.md
No runs logged yet
Mockup & QA Officer
The gate — POD · POD
Provider-mockup accuracy is law (true colors/placement), trademark blocklist screening, production partner verified per listing. Co-owns CS defects.
Playbooks
- divisions/pod/CREATIVE-INTEL.md
- divisions/pod/CS-PLAYBOOK.md
No runs logged yet
Ops / Integrator
Pipeline & CS first response · POD
Printify↔Etsy pipeline: variants, pricing, staged listings; order flow, tracking sync, provider performance. CS first responder for POD.
Playbooks
- POD-BLUEPRINT.md
- divisions/pod/CS-PLAYBOOK.md
No runs logged yet
Analyst
Money brain — POD · POD
The money brain: daily numbers in dollars, kill criteria, the scale playbook. Runs the Monday cull and winner alerts at 5+ sales/week.
Playbooks
- divisions/pod/EXPERIENCE-LOG.md
- PROFITABILITY-BLUEPRINT.md
No runs logged yet
Cross-division 3 agents
Radar Sweep Agent
Market sweep · Cross-division
Scheduled sweep of Etsy, YouTube and social into the shared knowledge base (2+ sources or hard numbers, or it isn't recorded). Quiet weeks get one honest line.
Playbooks
- knowledge/RADAR-SWEEP-PLAYBOOK.md
- knowledge/MARKET-RADAR.md
No runs logged yet
Compliance Reviewer
Independent veto · Cross-division
The independent gate above both divisions: the 6-point originality check and trademark sweep. The only agent besides the supervisor who can kill a staged item outright.
Playbooks
- divisions/pod/CREATIVE-INTEL.md
- knowledge/KILLS.md
No runs logged yet
Customer Service
Buyer contact (shared service) · Cross-division
All routine buyer contact per the division CS playbooks (owners: Publisher/Ops + Ops/Integrator). Escalates only the closed list of 5 — each with a recommended action attached.
Playbooks
- divisions/etsy-digital/CS-PLAYBOOK.md
- divisions/pod/CS-PLAYBOOK.md
No runs logged yet