Money
Per-shop targets from SALES-TARGETS against actuals. Actuals are $0 across the board — pre-launch, no sales yet. The first sale turns this page from a plan into a scoreboard.
Targets by shop × month
| Shop | Nov orders (target) | Nov profit (target) | Dec orders (target) | Dec profit (target) | Actual profit |
|---|---|---|---|---|---|
| SteadyMindStudio | 8 | $112 | 25 | $350 | $0 |
| CelebraDosStudio | 5 | $70 | 15 | $210 | $0 |
| Form & Figure | 3 | $42 | 10 | $140 | $0 |
| EverTide Gifts | 10 | $100 | 40 | $400 | $0 |
| All shops | 26 | $324 | 90 | $1100 | $0 |
Actuals column: $0 — pre-launch, no sales yet. Targets are the plan's Month 1–2 numbers, not results.
Margin floors
Floors are floors (Pattern M-11) — the team never violates one to compete. Listings price 20–30% above target so Etsy sale events still clear the floor.
Average profit per order (plan, per shop)
Cost roll-up
Team-reported model — live figures begin at first sale. These are the fractional inputs the profit math is built on, shown so the plan can be audited line by line.
400 listings at launch ≈ $80, then renewals roll quarterly.
Etsy's transaction fee, payment processing, and regulatory fee combined — already netted out of the profit targets.
Free tier until POD volume makes Premium pay for itself in per-item discounts.
Team-reported model — any new spend needs the supervisor's word first.
The traffic engine is organic pins (3–10 per listing). No ad spend, and no Etsy Offsite Ads.
POD samples are ordered only when the supervisor clicks buy — nothing is sampled on spec.
Pending — the umbrella domain is verified available; buying it is a supervisor step.
Pending — paid by the supervisor when each shop is created (~$29 × 4 starter shops).
The $100K math
Rung 1
$100/mo
First proof a shop sells.
Rung 2
$500/mo
A line worth feeding.
Rung 3
$1,000/mo
A store at full rung — ~71 digital or ~100 POD orders a month.
At the top rung, one shop is $1,000/mo — so the four starter shops at full rung are $4,000/mo, a $48K/yr run-rate. $100K needs roughly 8–9 shops at that rung; the next wave is earned, never assumed — a line must sustain 5+ sales/week for 3 weeks before it gets its own store.
Base case (SALES-TARGETS): the $100K/year run-rate lands Q4 2027, and $100K cumulative banked lands Q1 2028, with the run-rate at ~$12–15K/mo by then. Targets get revised quarterly from real data — the first revision is end of January 2027, after 90 days of actuals.