Intel
The shared knowledge base, mirrored from the divisions' files — winners, kills, patterns, and the radar sweep. Ideas and patterns are fair game; creative expression is never copied.
The tuition ledger. Every kill has a why; the teams check here before retrying anything similar.
Why: 20K-word bilingual manuscript, his real expertise — but unproven demand on Etsy vs. planner niches with 95K monthly searches.
Why: Disney film franchise. Caught by the trademark sweep before a word of copy was written; renamed "Paws & Claus Crew."
Why: flooded category, race to $1, dominated by 1,000+ review shops.
Why: price-collapsed to $1.48–$6.00. Only premium/faith-specific tiers ($12.99) hold margin.
Why: very high demand (4,931 monthly searches) but high competition AND requires genuine pattern-grading expertise the team can't authentically produce.
Why: #6 Etsy US keyword but High competition + authentic pattern-writing needs a crocheter.
Why: 80,000+ listing bloodbath.
Why: $1.46–$8.35 race to the bottom AND policy risk (prompt bundles explicitly banned by Etsy).
Why: ~2-week production + shipping window vs. 7 days to Halloween = refund risk.