Intel
The shared knowledge base, mirrored from the divisions' files — winners, kills, patterns, and the radar sweep. Ideas and patterns are fair game; creative expression is never copied.
Confirmed with numbers — the patterns worth beating (never the artwork or copy).
winnerPet lane
MadeByArtly (Etsy) — ~6,000 pet-art sales/month. Proves the pet personalization market at scale.
winnerOrnaments / personalized gifts
@lauren.and.connor (Etsy ornament shop) — $272K revenue last December (~20% net). Validates personalized ornaments as a Q4 category.
winnerHome
Doormat bestseller (Etsy) — 11.6k reviews at $49.99. Proves personalized home signage demand.
winnerDigital benchmarks
Christmas print (Passive Biz Lucca's cited example) — $16, $4,105/mo, 259 sales. Wall-art benchmark (note: comments include a scam accusation — directional only).